Digital Ad Guidelines

Specifications for website and newsletter ads running in: Butane-Propane News • Construction Business Owner • HomeCare • Pumps & Systems

Website Ads

  • Website ads may be GIF, JPG, PNG, HTML5 or third-party tags that are accepted by GoogleAd Manager. HTML5, third-party tags and rich media ads must all serve from secure (https) servers. Third-party impression tracking and click tags are acceptable.
  • Digital ad file size no larger than 200 KB
  • Recommended animation length: less than 15 seconds at 18 FPS
  • Rich media and video initial load: 50 KB
    • Subsequent polite file load: 100 KB; User-initiated file load: 1 MB
  • We reserve the right to either reject or downsize submitted files that are larger than the requirements stated above.

Website Sponsorship

Top Banner

970 x 250

Rectangle

300 x 250

Logo

140 x 60

Welcome Presitial

Desktop only

800 x 600


Newsletter Ads

  • Newsletter display ads should be a non-animated GIF, JPG or PNG.
  • Third-party impression tracking and click tracking strings are acceptable.
  • File sizes no larger than 40 KB.
  • We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above

Newsletter Sponsorship - Display Ad


640x320 + URL
*be sure any type will be readable at 320x160 for mobile

Newsletter Sponsorship - Advertorial

Image

300 x 250

Headline

50 Characters

Text

250 Characters

Position 1 or Position 2

Image

300 x 250

Headline

50 Characters 

Body Copy

250 Characters

Product Newsletters

Image

180 x 130

Headline

55 Characters Max

Description

35 Words MAX