Digital Ad Guidelines

Specifications for web and newsletters ad for: GRAPHICS PRO • RV PRO • THE SHOP

Website Ads

  • Website ads may be GIF, JPG, PNG, HTML5 or third-party tags that are accepted by Google Ad Manager. HTML5, third-party tags and rich media ads must all serve from secure (https) servers. Third-party impression tracking and click tags are acceptable.
  • Digital ad file size no larger than 200 KB
  • Recommended animation length: less than 15 seconds at 18 FPS
  • Rich media and video initial load: 50 KB
    • Subsequent polite file load: 100 KB; User-initiated file load: 1 MB
  • We reserve the right to either reject or downsize submitted files that are larger than the requirements stated above.

Website Sponsorship

Size #1

970x250

Size #2

300x250

Logo

140x60

Welcome Prestitial 

Desktop only

800x600

Newsletter Ads

  • Newsletter display ads should be a non-animated GIF, JPG or PNG.
  • Third-party impression tracking and click tracking strings are acceptable. File sizes no larger than 40 KB.
  • We reserve the right to either reject or downsize files submitted that are larger than the requirements stated above

Newsletter - display option


640 x 320 + URL

*be sure any type will be readable at 320x160 for mobile

Newsletter - advertorial option

Image

600 x 320*

Headline

60 Characters Max

Body copy

120 Characters Max


*Size allows for scaling on different devices, will not display this size

Products & Deals

Image

400 x 400

Headline

45 Characters Max

Description

220 Characters MAX

Catalog Connection

Image

150x195

Headline

45 Characters Max

Description

220 Characters MAX

Featured Product (THE SHOP)

For email 

Image

280 x 175

Headline

45 Characters Max

Teaser text

220 Characters MAX

For website article 

Article

500-1200 words

Lead image

900 X 600

Secondary image

Variable

Text Ad (GP & RVP)

Headline

85 Characters