Customer Guidelines
WHITE PAPER (= downloadable PDF)
Definitions & Tips:
- Focused and thorough coverage of one main topic
- Very technical and formal; deep dive
- Explanation of a complex subject with an in-depth solution or opinion about that subject
- Thorough explanation, instructional reports, and presentation of facts
- Light on images; heavy on copy
- Establishes you as an expert on that topic
- Approx. 500-2,000 words
Required Elements
- Headline for landing page (7 words or less)
- Subhead for landing page (15 words or less)
- Brief description for landing page (100 words or less)
- Promo copy for newsletter and social media (50 words or less)
- Logo
- URL (to advertiser’s site/landing page linked from logo)
- Final PDF of white paper to be downloaded
- PLUS for +eBlast promotion:
- Subject line (7 words or less)
- Blast copy (75 words or less)
EBOOK (= downloadable PDF)
Definitions & Tips:
- Based on ideas and trends
- Easy to read and digest; pages not overloaded with text
- A guide for a broad topic or overall theme divided into bite-sized, simple-to-understand “sections” or -“chapters”
- Optimized for reading on desktop, tablet, and mobile devices
- Visually heavy; text complemented by callouts, bullets, list, expert tips, quotes
- Should provide value to an influencer on the buying process
- Great for driving growth and traffic
- Approx. 5-15 pages pages in length
Required Elements
- Headline for landing page (7 words or less)
- Subhead for landing page (15 words or less)
- Brief description for landing page (100 words or less)
- Promo copy for newsletter and social media (50 words or less)
- Logo
- URL (to advertiser’s site/landing page linked from logo)
- Final PDF of white paper to be downloaded
- PLUS for +eBlast promotion:
- Subject line (7 words or less)
- Blast copy (75 words or less)
CASE STUDY (= downloadable PDF)
Definitions & Tips:
- A real-world example of a certain product or technology put into use
- Presentation of a problem and how that problem was solved
Required Elements
- Headline for landing page (7 words or less)
- Subhead for landing page (15 words or less)
- Brief description for landing page (100 words or less)
- Promo copy for newsletter and social media (50 words or less)
- Logo
- URL (to advertiser’s site/landing page linked from logo)
- Final PDF of case study to be downloaded
- PLUS for +eBlast promotion:
- Subject line (7 words or less)
- Blast copy (75 words or less)
sponsored article (= website article, HTML, presented online)
Definitions & Tips:
- An article or list solving a challenge, providing knowledge and advice, or educating readers and potential customers on new product offerings
- Can include real-world examples of a product or technology
- Is branded but should be educational
- 1,000 - 2,500 words
Required Elements
- Headline for landing page (7 words or less)
- Subhead for landing page (15 words or less)
- Brief description for landing page (100 words or less)
- Promo copy for newsletter and social media (50 words or less)
- Logo
- URL (to advertiser’s site/landing page linked from logo)
- Word document or text file (1,000 - 2,500 Words)
- Image for article header (980 x 480 pixels)
- Supporting photos — upload as separate files, not embedded in Word doc (JPGs, @ 72 dpi)
- PLUS for +eBlast promotion:
- Subject line (7 words or less)
- Blast copy (75 words or less)
Boosted Post on Social Media
Definitions & Tips:
- Social post will be boosted to our audience on the brand’s social platforms.
Required Elements
- Body copy for post (a Facebook post is limited to 125 characters and should be written with your FB audience in mind. This will be the body copy of your post, positioned underneath your image or video.
- If you want to include separate copy for LinkedIn and/or X (Twitter), you may include it here. Please label each according to the channel it should be used.
- URL link for the page you want linked when people click
- URL description (40 characters or less)
- A brief description of the page you are linking to from this post
- Your company’s Facebook name and/or social media handles
- Social media image or video
- A contact name, email and phone
READY TO UPLOAD YOUR Sponsored Content information?
Please note: Editor’s choice may only be used for headlines, subheads and subject lines in the sponsored content form. Using "editor's choice" in any other response on the form will result in further discussion, the content being sent back for more information, and/or additional fees. It could also result in a delay in date of publication and/or delay the promotional schedule.