Print Ad Guidelines

Specifications for ads running in: Butane-Propane News • Construction Business Owner • HomeCare • Pumps & Systems

Print Ad Sizes

  • Binding: Saddle Stitch - Line Screen: 150
  • All files should be CMYK. Artwork received with RGB or spot colors will be converted to CMYK before publication.
  • Export all files to print-ready PDFX1-A. 
  • Be sure to include bleed on the spread and full page ads.
  • Images used should be saved as CMYK and 300 DPI 
  • InDesign templates are available in the SendMyAd Portal. Find instructions here. 
Ads with bleed

Ad


Trim

Live Area*

Bleed**

Two-Page Spread

15.75" x 10.5"

15.25" x 10"

16" x 10.75"
Full Page Ads

7.875" x 10.5"

7.375" x 10"

8.125" x 10.75"
* LIVE AREA - Advertisers are encouraged to keep live material at least 0.25” from the edge of full-page and two-page spread ads. Crop and registration marks should be outside bleed area.
**BLEED SIZE - Add .125" in the bleed settings in your document setup. 
Non-bleed ads

Ad


Trim

2/3 Page (vertical)

4.5" x 9.5"

1⁄2 Page Vertical

3.375" x 9.5"

1⁄2 Page Horizontal

7" x 4.5"

1⁄3 Page Vertical

2.25" x 9.5" 

1⁄3 Page Square

4.5" x 4.5" 

1/4 Page

3.375" x 4.5"

Other ad sizes

Ad Size

1 col - 2.166"

2 col - 4.5"

3 col - 6.875"

Height - 1"-5"

Ad Size

2.25" x 3"

2.25" x 4"

4.5" x 2" 

Ad Size

2.25" x 4"

4.5" x 2" 

Ad Size

2.25" x 2"

2.25" x 3"

2.25" x 4"

4.5" x 2" 

Free Study for Print Advertisers | Advertising Effectiveness & Readership Studies

How effective is your advertising? To help you learn the answer to this important question, our brands invests in adViewProTM studies from the Baxter Research Center. Unlike other magazines, we don’t require a minimum number of insertions for our ad studies. Instead, advertisers with a 1/3 page or larger in the June issues receive that full report at no additional charge. Plus, our exclusive agreement with Baxter Research Center means that you can’t get this rich data from any competing magazine. Ask us for a sample report, and you’ll see what we mean. Advertising is expensive, and it can be difficult — or impossible — to know whether the money you’re spending is accomplishing your marketing mission. adViewProTM studies take the uncertainty out of your marketing investment by providing clear answers to critical questions. For more information on this service, contact your account executive.